How To Attract Your Ideal Client

In this post, I’ll tell you the 3 WAYS to attract your ideal clients! You’ll integrate these methods on all platforms of your business. For example, Instagram, Facebook, Youtube, email marketing, and your website!

Essentially, when it comes to attracting your ideal clients your goal is for them to:

Know You, Like You & Trust You.

In this post, I’ll break down a micro version of what this means.

1. Know

How do you get someone to “know” you and your business?

If you haven’t already, start your Instagram business account and put you and your business out there. If you’re not talking about it then no one will KNOW about it.
Ask yourself, “what do you want to be known for?” then start creating content that reflects your answer.
Tell people what you do and who you are. You can share this content through Instagram posts, IG stories, video content, blog posts, your website etc.

Putting yourself out there is the first step to being “known” for what you do.

2. Like

How do you get someone to “like” you and your business?

You want your website and social media presence to have a look and feel that your audience really likes! Think about brands you like and why? Maybe you LOVE their branding or you’re attracted to the imagery they post on Instagram.
You also want your ideal clients to like YOU! So show up on Instagram stories and share your beautiful face and shining personality! If you’re struggling, try thinking about people you follow and why you like them?
You also want them to genuinely like your content. What are you sharing on Instagram? What are you blogging about? Try to create content that will really help your ideal client. Create lots of FREE and consistent content to see what people are liking and engaging with the most.

When you have a killer brand, a great personality and you create content that is super helpful, you will attract your ideal clients!

3. Trust

How do you get someone to trust you and your business?

Creating content is an AMAZING way to build trust with your audience. This means writing captions, blog posts, sharing images, posting on stories, having a podcast, making videos etc.
You want to make all types of FREE content that will educate, inspire and entertain your ideal clients. Trust takes time to build, so create consistent content and slowly but surely you will build an audience that trusts you.
The best content to build trust is educational content. Think about what your ideal client struggles with or a problem they might have. Focus on creating content to help SOLVE their problem!

When people TRUST you they will buy from you!

Now, this is just the start when it comes to attracting your ideal clients, but focusing on building that “KNOW, LIKE and TRUST” is a foundational piece that will truly set your business up for success!

xo
Emma